With service as the foundational principle, Durfee outlines the eight steps (which are also tools) that helped him launch three successful small businesses, and coach over 500 clients to launch their enterprises. These steps are key in creating and sustaining a business, and they include: Having the Right Values; Setting Goals; Creating a Support Network; Cultivating a Positive Mental Attitude; Taking Action; Protecting Your Time; Building Your (small business) Team; and Positioning Yourself to Win.
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