It isn’t enough anymore to have a skill—no matter the level of expertise. The self-employed must strive to be noticed, if not, he will bask in impoverishment and darkness, as other less skillful people take the spotlight for the same type of service.
There is a new age of entrepreneurs. Young men and women of such do not wait for the intervention of the mainstream conventionalities like series A and series B funding—this statement doesn’t make series A and B funding less important to business growth, rather, they launch their services on the shoulders of the most important factor to the growth of a business—people.
The new age entrepreneur understands that, when there is a lack of funding and extensive capital, one must find a way to create a personal brand, and ride the corporate organization on that personal brand. They therefore look into contents that are both reliable and consuming and publish such contents until they cannot be ignored anymore. It’s a great business idea and if well executed, an entrepreneur can generate tons of income from a lean budget.
An example is seen in the Kylie Jenner story, who has turned out to be the youngest richest woman under 23, with a net worth a hundred million dollars short of a billion dollars—that’s nine hundred million dollars. Kylie doesn’t have to pay for marketing. She is “marketing”—and that’s exactly what self-employed individuals are doing.
It’s been successful for quite a number of entrepreneurs. A man who sells just ten units of his custom rug may decide to start a blog that teaches people how to take care of rugs; his blog might just become popular, and due to the popularity of his blog, his sales will increase—plus he will start earning other income for advertisements on his site.
There is however stiff competition in the internet self-employed world—properly called the world of the freelancers. The competition, which is normal for every business, has made it impossible for uncreative entrepreneurs to earn a dime as freelancers.
It becomes even more important to be skilled in personal branding if one ever wishes to be noticed by clients. The ability to draw attention often transcends into jobs and completed gigs transcend into better income.
The issue of getting noticed doesn’t have to be achieved by the grand gestures all the time. As a matter of fact, vloggers use phone cameras and free editing softwares; bloggers use their words; writers use their heads; graphics designer use Adobe Illustrator, Photoshop, Canva (all are apps for the lean entrepreneur); voice-over artists get creative and make mini-studios within a small confinement in their rooms.
Therefore, the grand gesture or the simple, the big or the small, whatever way works for your personal branding, as an internet self-employed wishing to get hired for gigs, you must speak in a way that you will be heard from the very first time a prospective client comes across your profile.
If you want to really see what it takes to create a modern Entrepreneur online, come behind the scenes with me on a free, live masterclass where i’ll show you how to confidently build your million dollar team. Click here to grab your spot and I look forward to seeing you there!